You can learn to trade on financial markets on your own or by purchasing training courses. This review is dedicated to the London Academy of Trading, which teaches its students to earn money on forex, cryptocurrencies, and other asset classes. However, is it worth buying such materials? Is the firm a scam, and is its activity fake?
Brief Overview
- š„Official Website: lat.london
- āļøContact Address: 2nd Floor, University of Law Bloomsbury Campus, 11-13 Ridgmount Street, London, WC1E 7AQ
- šCustomer Support: +44 (0)20 3435 4629, [email protected]
- šLicensing and Accreditation: ABE, CPD, BAC
- ā³Track Record: since 2010
- š§°Specialization: trading education
- š¤Terms of Cooperation: Ā£179-Ā£2,899
- š°Additional Services: prop-trading, free instruments and webinars
Lat.london Overview
The official website is designed in white and blue tones, with an embedded video on the homepage, likely showing the training process in the company’s office. London Academy of Trading provides links to its social media accounts, contact information, legal address, and other details. A panel with the main sections was created at the top of the page.
Further down the homepage, there are listed benefits, some features of the training courses, news including economic and financial updates, registration for a free webinar, and a feedback form. Overall, the official website does not look bad, but it clearly does not deserve the highest positive rating.
Company Contacts
In the footer of the website and in the ācontactsā section, both email and phone number are available for contact. Verification showed that they are genuine. Links to Facebook, X, Instagram, and other social medias are also provided. There is no online chat option, although many users would find it more convenient to write in a chat rather than contact via WhatsApp, revealing their phone numbers. It is unclear why the company did not include this useful and important feature.
London Academy of Trading shares its office location, which is in London, at the University of Law Bloomsbury Campus. However, other sources provide a different address, and the same legal registry, Companies House, lists an office at 30 Holborn, Buchanan House.
Key Conditions
LAT offers various types of training courses. They are divided into three groups:
- Learn how to trade. Training is conducted both online and on campus, with a mixed option available.
- Specialist financial courses. Online only.
- Trading foundation programme.
The first group has four directions: introduction to financial markets, trading skills, advanced, and summer trading school. The minimum price is Ā£599 for market introduction and a maximum of Ā£2,899 for advanced. The website details the structure and goals of each course. Discounts of up to 30% are available for certain categories of clients, such as members of the emergency services or social sector.
The second group targets more specific niches – cryptocurrencies, wealth management, options, trading philosophy, and others. The minimum price is Ā£179, with durations starting from 2 weeks. The structure and goals of the training are also presented. And the third group targets technical/fundamental analysis, macroeconomic, risk management, and psychology.
London Academy of Trading sets certain rules for students. If a client misses a lesson at the scheduled time without notification, they will be excluded without the possibility of a refund. Refunds are processed according to the following conditions:
- If the withdrawal from training is 14 days or more before the start of the course, a full refund minus a 15% processing fee is provided. The processing time is up to 45 days.
- Withdrawal less than 14 days before the start of the course results in a 50% refund.
- No refund is possible once the training has started.
Exposing London Academy of Trading
The company was founded in 2010, and this is confirmed in the official Companies House register. So, it is indeed an existing organization. Additionally, LAT has received accreditation from the ABE, CPD, and BAC.
London Academy of Trading provides information about its team. The website features nine experts with their detailed biographies, but without links to social networks, including LinkedIn.
The question remains – are the training materials and the conduct of lessons of high quality and beneficial for students? This can be determined through comments. By the way, the official website does not have success stories with proofs where students have achieved consistent positive results in trading.
What Reviews Do Users Leave?
Although London Academy of Trading has been operating since 2010, there are not as many reviews online as expected. On several sites, there are no more than 300 comments, which is a small number for an organization of this scale. What is the problem? Are the courses expensive, the organization unpopular, or is the quality of education low?
It is difficult to determine the true picture, as more than 99% of all reviews are positive mentions, which can easily be fabricated. It is surprising that there are almost no negative reviews about the services, although this is a usual situation. Even the best companies have negative comments. So why is London Academy of Trading only praised? Perhaps the reason lies in ordered positive reviews and the removal of negative ones.
Conclusions
Despite the company’s transparency, which includes sharing how long it has been in existence, having real offices where training takes place, and providing information about its experts, there are still negative factors that prevent full trust and the purchase of training materials. Firstly, there are no negative reviews or very few of them; most comments about the London Academy of Trading are positive, which looks very strange and suspicious. Secondly, the price of training is clearly inflated. Not every student can afford to pay several thousand pounds. A large portion of the materials can be easily found for free on the internet. Thirdly, once lessons have started, refunds are not possible.
Pros/Cons
- The company is officially registered in the UK.
- Long operational history.
- High cost of training.
- Likely fabricated positive reviews and removal of negative comments.
- No refunds after the start of the course.
- Materials only in English.
- No success stories with proof of students.
Wow, those prices are outrageous. Trading sure is an expensive endeavor… The cost of education is high, and on top of that, think of all the deposits that will be lost in the beginning.